Brief Overview
An interactive care ecosystem designed to help parents, caregivers, and children build stronger emotional connections through mindful engagement, documentation, and everyday care experiences.
Child-Centered Care
Holistic Childcare
Caregiver Wellbeing
Experience + Service Design
😖
From Caregiver Anxiety to Daily Reassurance
Working parents often struggle with uncertainty, lack of visibility, and emotional stress around childcare. The need was to make everyday care feel more reassuring and connected.
💡
Designing Care
Beyond Transactions
The exploration focused on how trust, communication, and emotional understanding could become an integral part of the caregiving experience - not just an added feature, but the foundation of the system itself.
🎯
Nestivo
Comes
to Life
Nestivo is a childcare ecosystem that helps parents and caregivers stay connected through thoughtful communication, care logs, scheduling, and emotionally supportive interactions.
"
Imagine it is 7:43 am on a Tuesday. You have a 9 am presentation. Your nanny has not arrived. Her phone goes to voicemail. Your child is awake, fed, and asking why you look worried. You have forty-seven minutes.
"
This is not an edge case. For millions of new working parents & mothers in urban India, this is a recurring condition. Not a bad day, a structural failure that has been normalised into the background hum of professional motherhood.
Understanding Childcare Today
What Does Childcare Mean?
Childcare refers to all forms of care, supervision, nurturing, and developmental support provided to children when parents or primary caregivers are unavailable or need support. It includes both:
“Why This Problem Matters”
Trust is built on luck, not the
structure
Families rely on WhatsApp forwards and neighbour referrals. There is no system that builds trust. There is only hope.
Nanny doesn't show up, everything collapses
No notice. No backup. The mother cancels her meeting, takes emergency leave, or leaves her child with whoever is available. This happens regularly.
50% of the mother's brain stays
at home
She is physically at the office. Mentally she is watching a CCTV feed, responding to WhatsApp, and worrying. The caregiver handles the physical load. The mental load never transfers.
Special needs children don't exist in this market
No platform, no caregiver, no training programme accounts for autism, ADHD, cerebral palsy, or sensory processing disorders. These families are entirely on their own.
Caregivers have no training, no certification
They figure it out on the job. There is no curriculum, no recognised qualification, no standard for what a good caregiver should know.
Caregiver burnout is invisible and inevitable
Working alone, in someone else's home, with no colleagues, no debrief, and no outlet. Emotional exhaustion is the primary reason caregivers quit
Opportunity areas
Stakeholder Mapping
Secondary Research
MARKET PLAYERS COMPARISON TABLE
INDIA vs GLOBAL CHILDCARE SYSTEMS
“In India, most solutions are fragmented, either daycare centres, agencies, or informal networks. There’s limited standardization, training, or accountability.”
Fragmented
Informal
Trust issues
No continuity
“Globally, systems are more structured, with institutional childcare, workplace support, and standardised processes. But they rely heavily on infrastructure and policies that don’t fully translate to the Indian context.”
structured
policy-driven
expensive
PRIMARY Research
Data collection through Google Form
Data collection through User Interviews
How might we design a childcare system that ensures continuous, reliable care by addressing the needs of the child, supporting caregivers, strengthening training, and leveraging community networks?
Service Proposal
Ecosystem Mapping
Current user journey
Key Service Offerings
Nestivo Care Ecosystem
A service designed through digital convenience and physical reassurance
1. Discovery & Trust Building
2. Onboarding
3. Daily Care Delivery
4. Relationship Building
5. Growth & Retention
SYSTEM TOUCHPOINTS
“These system touchpoints ensure that childcare is not dependent on a single individual, but supported by a structured, reliable ecosystem.”
Designing Trust Into Childcare
“These system touchpoints ensure that childcare is not dependent on a single individual, but supported by a structured, reliable ecosystem.”
...
“Trust is not assumed - it is systematically built across every interaction.”
The Care pipeline, how it operates?
We are building a reliability-first ecosystem that moves childcare from informal logistics to a validated "Trust Protocol." By integrating fail-safe backups, professional caregiver academies, and clinical coordination, we ensure working mothers never have to choose between their child’s safety and their career.
Service Blueprint
introducing...
Nestivo reimagines childcare as a connected care experience where parents, caregivers, and children build trust through thoughtful communication, daily support, and meaningful care moments.
Nestivo reimagines childcare as a connected care experience where parents, caregivers, and children build trust through thoughtful communication, daily support, and meaningful care moments.
Care Packages
From Onboarding to
Ongoing Care
ONBOARDING
The onboarding flow helps parents set up a personalized childcare experience by understanding their family structure, child’s personality, routines, and care expectations.
Create Account
Parents begin by setting up their profile with basic details such as name, phone number, city, and address. This creates the foundation for a personalized and location-aware childcare experience.
Family Details
This step helps understand the family ecosystem - including family structure, work schedules, grandparent support, languages spoken at home, and dietary preferences. These insights help caregivers adapt to the child’s daily environment and routines.
Child Details - Basic Information
Parents share essential details about the child such as name, nickname, age, and gender. This helps personalise the caregiving experience from the very beginning.
​
Child Personality & Comforts
Parents describe the child’s personality, emotional triggers, favorite things, and comfort items. These qualitative insights help caregivers build trust and emotionally connect with the child faster.
Special Needs & Care Requirements
Parents can disclose any special developmental or medical needs such as autism, ADHD, speech delay, or sensory sensitivities. This enables more informed and empathetic caregiving support.
Priorities & Requirements
Parents select their top childcare priorities such as verified safety, backup caregiver guarantee, language preference, or activity-based learning. This helps tailor caregiver matching based on family needs and expectations.
​
POST-ONBOARDING
Once onboarding is complete, parents can explore verified caregiver profiles, compare compatibility, and schedule a trial-based booking experience.
View Profile
Each caregiver profile provides detailed information including experience, languages, availability, childcare approach, ratings, and verification details. Parents can review compatibility before moving forward with booking.
Find a Nanny
Parents explore caregiver profiles through a swipe-based discovery experience. The interface is designed to make caregiver browsing feel approachable, quick, and emotionally driven rather than transactional.
Schedule & Book
Parents select preferred dates, timings, and trial duration before confirming the booking. The flow is designed to reduce friction while giving families flexibility and clarity before committing.
Booking Confirmation
Once confirmed, parents receive a reassuring confirmation with booking details, caregiver information, and next steps for the trial experience.
Caregiver App — Post Booking
After a booking is confirmed, caregivers receive all essential child and booking information through a simplified, accessible dashboard designed for ease and clarity during care delivery.
Caregiver Home Screen
The caregiver dashboard is designed in a familiar, low-cognitive-load format with Hindi-first accessibility. It displays child information shared by parents alongside booking details such as address, duration, timings, and quick actions for call and navigation.
Parent Home Screen
After the caregiver relationship goes live, the home screen becomes a daily reassurance system for parents. Instead of overwhelming reports, the interface surfaces meaningful updates such as caregiver check-ins, child activity highlights, notes, and upcoming events in a calm and story-like format.
Parent App — Active Care Phase
Once the caregiver relationship becomes active, the parent app transforms into a real-time reassurance system that keeps parents connected to their child’s day through meaningful updates and shared care moments.
Daily Care Log & Consent Updates
The care log captures the child’s day as a chronological timeline of meals, naps, activities, milestones, and caregiver observations. Updates can include photos, timestamps, and inline consent requests - allowing parents to quickly approve decisions such as trying new food items without interrupting their workflow.
Events & Schedule
Parents can view upcoming appointments, activities, and reminders for the week. The event system acts as a shared coordination layer between caregivers and families.
Parent Home Screen
After the caregiver relationship goes live, the home screen becomes a daily reassurance system for parents. Instead of overwhelming reports, the interface surfaces meaningful updates such as caregiver check-ins, child activity highlights, notes, and upcoming events in a calm and story-like format.
Caregiver App — Active Care Flow
During active care hours, caregivers can manage daily tasks, log activities, communicate with parents, and update routines through a familiar and low-effort interface.
Activity Logging
Caregivers can quickly add updates such as meals completed, activities conducted, nap times, or mood observations. The logging system is optimized for fast input with minimal mental effort.
Parent–Caregiver Chat
The communication interface is intentionally designed to resemble familiar messaging platforms like WhatsApp to reduce learning barriers. A single-thread conversational structure keeps updates, approvals, photos, and conversations contextual and easy to follow for both sides.
A thoughtful beginning for every family
THE
WELCOME KIT
Parent First
Designed for parents to feel supported and reassured.
Trust Building
Helps families and caregivers build an emotional connection from the start.
Thoughtful Gift
A premium kit that feels like a warm welcome, not just information.
Business Model Canvas
The BMC helped move beyond the 'app' and see the ecosystem. It allowed to map how we create value for a mother, how we provide dignity to a caregiver, and how we save costs for a corporation, all on a single, connected page.
Revenue Streams: The Subscription Model
Nestivo don't charge a one-time fee; it operate on a recurring subscription to ensure ongoing quality and backup availability.
Family Subscription (B2C)
Standard Plan: Reliable daily care + Daily logs.
Premium Plan: Condition-specific care +
Guaranteed 30-min backup.
Special Needs: Includes therapist coordination
layer.
Corporate Credits (B2B)
Employers pay a Retainer Fee to provide
backup care credits to employees.
Reduces female talent attrition.
Growth Strategy
Phase 1: The "Trust-Seed" Period (Months 1–6)
Goal: Prove the "Zero-Failure" protocol with 50–100 families.
Founder-Led Curation: In this phase, growth is intentional and slow. You manually handle the "Precision Matching" to ensure your algorithm’s logic matches real-world parent expectations.
The "Clinical Handshake": Partner with premium pediatric clinics and child therapy centers in Bengaluru. By getting doctors to "prescribe" your service to stressed parents, you bypass expensive marketing and gain instant credibility.
Referral Loops: Focus on "Net Promoter Score" (NPS). One happy mother in a gated community WhatsApp group is worth more than 1,000 Instagram ads.
Phase 2: The "B2B Anchor" Period (Months 6–18)
Goal: Transition from individual families to corporate employee bases.
Corporate Resilience Partnerships: Pitch to HR heads in the IT and Pharma sectors. Offer The Care Pipeline as a "Maternity Retention Benefit."
The Caregiver Academy Expansion: Scale up the training of caregivers. Your growth is limited by your supply of "Certified Professionals." By creating a steady stream of graduates from your Academy, you ensure you can meet the demand from corporate contracts.
Subscription Lock-in: Introduce tiered pricing. Families who have been with you for 6 months get "Legacy Rates," making it harder for them to switch to cheaper, unverified alternatives.
Phase 3: The "Ecosystem Infrastructure" (Year 2–5)
Goal: Become the "Operating System" for urban childcare.
Multi-City Rollout: Use the data from Bengaluru to launch in Mumbai, Delhi, and Hyderabad. You aren't just launching an app; you are launching "Care Hubs" that manage local backup caregivers.
The Specialist Marketplace: Open the platform to child nutritionists, therapists, and educators. The app moves from being a "nanny tracker" to a "Child Development Dashboard."
Data as a Product: Sell anonymized, aggregated insights on urban childcare trends and developmental milestones to researchers and policymakers.
"It takes a village to raise a child."
Nestivo brings together parents, caregivers, and thoughtful systems to make that village feel more connected, trusted, and human.
Thank You !